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For many years in Japan, Shincha has been celebrated as a beverage of good fortune. The legend has been handed down that the young energetic tea leaves from the first flush will bring you health and long life.
Specifically for giving it as a gift, this Shincha is then wrapped in a special way, called "tatou". Tatou is a style of folding paper used when giving gifts to enhance their beauty as well as enhance the experience of opening the gift.